Building the 787 Essay Example for Free

Building the 787 Essay Boeing is an Aerospace science company and is the worlds most leading aerospace science company and is the largest manufacturer and producer of commercial and military aircrafts. Boeing creates and produces rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. A little known fact about Boeing is that they are a major services supply to NASA and Boeing helps to operate the International Space station. Boeings main corporate office is located in Chicago, Illinois and employs over 158,000 individuals throughout countries all over the world. Boeing also outsources some its manufacturing business to national and foreign countries. The main assembly hub is located in Washington at a place called Everett plant. Unlike other traditionally built jetliners, the 787 is about 20 percent lighter which saves fuel and lowers overall cost of travel because the jet is made of nearly 80 percent composite material. Along with the new lighter sleeker look, the 787 was redesign with better headroom, larger windows and electronics in the passenger cabinets as well as the flight deck. While this new undertaking seems to be business as usual, Boeing was actually changing the way it now built aircraft. Bousch (2010, December) said it best when he stated, with the 787, Boeing set out to do something revolutionary by tapping suppliers not only for materials, parts, and components, but also innovation. And in doing so, it set out not only to bring a new platform to market as quickly as possible, but also, ironically, to reduce business risk by reducing its dependence on its own operations. The newly developed 787 was to be first aircraft from Boeing manufactured almost exclusively through outsourcing. Almost 70 percent of the plane’s parts were built in other countries. According to Hill (2011), this was Boeing’s gamble that outsourcing would contribute to the huge costs of production while utilizing the expertise of worlds most efficient producers thereby driving down the costs of making the plane (p. 564). Additionally, Boeing thought that outsourcing the planes components would help reduce planes normal develop time of six years to four while building brand awareness and sales in the countries where manufacturing was performed. Boeings’ Risks associated with Outsourcing While Boeing had plenty of cost-cutting reasons for outsourcing nearly 70 percent of the 787 aircrafts manufacturing to 17 contractors in some 10 countries, I’m not sure the risk associated with such a huge amount of outsourcing was truly evaluated by Boeings management. This change in philosophy was evident by the fact that in the company’s past production of Boeing models 777, 767 and 707 some of its components were outsourced to companies around the globe, but not in any of those models was more than 50 percent sent to outside manufacturers. Nevertheless, the initial response to the 787 was tremendous. Mike Blair, Vice- President and General Manager of the 787 program declared, as July 31, 2007, 47 customers worldwide have ordered more than 683 airplanes worth more than $110 billion dollars at current list prices, making the 787 Dreamliner the most successful commercial airplane launch in history. And there’s more to come! (Aeromagazine (2007), p. 4). Those po sitive sentiments from Boeing didn’t last very long. Boeings’ efforts to be leaner and â€Å"cut out the fat† cause them to rely to heavily on key components to be delivered by outsourced contractors and suppliers. By December 2007, Boeing was starting to question its move to global outsourcing. Boeing’s most fierce competitor Airbus had already suffered from problems with delays due to outsourcing when it produced the Airbus A380 Super-Jumbo. With the company now experiencing breakdowns within the supply chain, final preparation and assembly was ultimately impossible. Boeing realized that it was more difficult than expected to navigate so many different suppliers and get required components to its assembly plant within a specified time to complete assembly. Scott Carson, Boeings executive vice president of commercial airplanes, put it succinctly: â€Å"It has simply proved to be more difficult than we anticipated to complete the structural work on the airplane out of sequence in our Everett, Washington factoryâ⠂¬  (Teresko, 2007, p. 1). As delays mounted, Boeing had to finally admit that the weak link in the production of the Dreamliner 787 was its global outsourcing. There were issues from the start that the public never knew about. Boeing overestimated there ability to have proper oversight over contractors. Some suppliers, outsource there work to other suppliers and some had difficulty getting approval and licensing to manufacture there products. The risk that Boeing took was one that could have backfired based on the fact that delays are continuing and in the end, this outsourcing relationship of manufacturers and supply chain management could whine up costing the company more than money. Is Boeing giving up its competitive advantage by outsourcing its core components to suppliers across the world? One would question whether this choice to outsource so much of its design and components and technology to the Japanese will eventually even the playing field. Newhouse (2007) claims that â€Å"Boeing developed much of the materials, manufacturing processes, tooling, tolerances and allowances, and other design features, which are then transferred to suppliers in Japan, Italy and elsewhere. Over time, institutional learning and forgetting will put the suppliers in control of the critical body of knowledge, and Boeing will steadily lose touch with key technical expertise† (p. 4). Newhouse goes on to say that Japanese suppliers are acquiring so-called core competences, hence giving up its competitive edge by outsourcing major parts of the Boeing 787 (p.4). Whatever the opinion, only time will tell if this systematic change of having suppliers and there governments absorb the financial risk will undoubtedly by the rise or fall of Boeing as the world foremost leader in commercial aircraft. Managing the Globally Dispersed Supply Chain By mid 2008 the Boeing 787 had out sold the Airbus A380 by almost 400 orders. The Boeing flagship aircraft was order by more than 50 airlines with orders totaling 857 worth more than 144 billion dollars. These orders, originally schedule to be delivered for May 2008 were now being pushed back to the end of the year due to what Boeing called delays in dealing with its global supply chain which have affectively crippled there assembly lines. It appears that Boeings undertaking was more than just attempting to change the assembly and supply chain processes but it attempt at changing the materials in which aircraft are made seemed daunting enough. The delays appear to be due in part because the supply chain had so many suppliers and contractors trying to protect their own financial investment that all parties eventually suffered from continued delays and wound up risking profits. The continued changing and late delivery dates inevitably cost Boeing and its suppliers billions of dollars. After almost three years the Boeing 787 is still missing its self imposed deadlines for deliveries. According to Cohan (2010), Boeing has missed deadline after deadline with the 787 program – six times over the last two-and-a-half years-and it now looks poised to do so for a seventh time (p.1). Scott Hancher, the Boeing 787 programs third director, seems incline to blame the delays on instrument changes and suppliers inability to properly install parts for the tail-wing. Regardless of his accusations, the 787 still needs to be tested by the Federal Aviation Administration (FAA) before there is any certification. Not all of blame is on the contractors and suppliers. Boeing knew that they were embarking on unprecedented ways to produce commercial aircraft and there engineers should have developed software that could predict how the aircrafts composite materials would hold up under the normal stresses of air travel. This inability to predict the safety of the plane caused problems with cracks in the plane and delays imposed by the FAA until they issues were resolved and the aircraft deemed safe for passenger travel. Boeing now appears to making the anticipated changes by taking on more work and responsibility to the supply chain in order to effectively manufacture and produce the 787 aircraft to the specifications of the FAA. In 2009 Boeing brought its Dreamliner operations from two of its suppliers that were said to have had the most problems along the supply chain. This change has stepped up production of parts because other suppliers have realized the financial drawbacks and possible lost of contracts. This has prompted quicker responses and resolutions that have fixed the flaws in the manufactured products. Boeing in there attempt to be innovative and to create a new market forgot that there largest competitor Airbus was continuing to grow its market and create opportunities from Boeings mishaps. We can only hope that Boeing follows Airbus as the second major aircraft developer to increase restrictions on contractors and require that they only outsource a small portion of work to Asian countries in an attempt to develop partnerships for production and possibly development. McInnes (2008) was correct when he asserted that with a consortium of EADS (owners of Airbus) and Northrop Grumman winning a 40 billion dollar order from the United States government to build 179 refueling aircraft for the US Air Force, Boeing could do good with just getting the 787 certified and get on with deliveries as soon as possible (p.4). Is Boeing’s Outsourcing essentially sending American Jobs Overseas? The question about outsourcing has many Americans worried that jobs are being shipped overseas where labor is cheaper. Boeing the world’s largest commercial aircraft producer has made outsourcing its primary means for development of its groundbreaking commercial aircraft, the Boeing 787 Dream-liner. In an unprecedented move, Boeing decided to outsource nearly 70 percent of the development and component manufacturing to suppliers and contractors around the world. With its primary assembly plant in Seattle, Washington area, Boeing and its employees are worried that this trend will continue and cost many of them their jobs. In a recent Seattle-Post Intelligencer poll, 80 percent of the pollsters thought that outsourcing overseas will hurt the economy in the long-term. Americans have reason to worry, it’s not none how many jobs have been lost overseas thus far but its believed that over 2 million service jobs will be lost in the next decade or so. According to Cook and Nyhan (2004), Perhaps no player in the local economy has sent more jobs overseas than Boeing.Skip navigation The company makes no excuses for sending work to South Africa, Italy, China, Russia and other far-flung parts on the globe and the company argues it has no choice. It must build planes with fewer and more productive workers to remain competitive (p.2). In an effort to cut cost and look for the best manufacturers and engineers at there craft Boeing feels there move to outsourcing was inevitable because it is the future of airplane development. This effort to compete has forced the hand on over 40,000 employees that have lost there jobs at Boeing since 2001 and have benefited countries like China and Russia where we seen as many as 5,000 new jobs created for engineers and those with aerospace technologies and manufacturing skills. Though opinion will continue to be varying when it comes to outsourcing, Boeings’ says the company is committed to a stab le workforce. He believes the red-hot success of the Dream-liner 235 firm orders so far goes a long way to validating the new outsourcing strategy. Without the ability to reduce the planes overall development costs and be able to sell at prices comparable to older jetliners, success would be far less assured (Holmes, 2006, p. 4). The approach by Boeing has caused much concern but for now has been profitable with the huge orders for the 787 Dream-liner. The true test will be when be when supply chain again fails to be dispersed efficiently and the cost increase with the manufacturing of an aircraft. Will this cause the destabilization of the American workforce? Will it decrease Boeings new dependency on using outsourced foreign technologies and manufacturing? These questions will not be answered until there is another downturn in which large companies again turn to outsourcing in an effort to reduce production cost to stay competitive. Reference Blair, M. (2007, August). Building the dream: Boeing 787.retrieved from: http//boeing.com/commercial/aeromagazine.com Cohan, P. (2010, July). Boeing 787 delays: will the seventh missed deadline be the last? Daily Finance. Retrieved from: http://www.dailyfinance.com/story/company- news/boeing-787-delays Cook, J. and Nyhan, P. (2004, March). Outsourcings long-term effects on U.S. jobs at issue. Seattle PI Business. Hill, C. (2010). International Business, 8th Edition. Irwin/McGraw-Hill/MBS. Holmes, S. (2012). Boeings Global Strategy. Bloomberg Business. Retrieved from:http://www.businessweek.com/magazine/content/06_05/ Newhouse, J. (2007, March).Boeing Versus Airbus: Flight Risk, Outsourcing Challenges. Retrieved from:http://www.cio.com/article/29096/Boeing_Versus_ Airbus_Flight_Risk_Outsourcing_Challenges_?page=3 Teresko, J. (2007, December). Boeing787: a matter of materials – special report: anatomy of a supply chain. Retrieved from: http://www.industryweek.com/articleid-15339showall=1 Boeing. (2010). History. Retrieved on August 24, 2012 from http://www.boeing.com/history/narrative/n001intro.html

Afghan-war prisoners Essay Example for Free

Afghan-war prisoners Essay Some insurgents failed attempt on an US military convoy was provocation enough for them to gun down 16 civilians, leaving another 25 severely wounded. The groups – dead and alive, contained woman and children. It is an event of March 4, 2007, took place in Iraq, on the Jalalabad highway in eastern Nangarhar province. The day next US army again responded the terrorist attack by 2000-pound aerial bombing in the civilian area, killing five women and three children. This happened at the Kapisa outpost. These are regular features in Iraq; between January 2006 till date, more than thousands of civilians were killed by US attack. Back home, US authorities are no less active under the anti-terrorism movement. Ahmed Alenany, an Egyptian physician, was picked up from the road of New York City and was detained for five months, charged with overstaying, in spite of his valid ground of filing for its extension well before the expiry. His fault was that the police found two pictures of WTO in his car and he held a roadmap when arrested. That was one bubble on the sea. The United States securely took away 650 Afghan-war prisoners to their military base at Guantanamo Bay, Cuba, where they are reportedly passing their days in small single-person cells. India: On July 2005, four Kashmiri youths went to attend a wedding in Vilgam, Kupwara, and while out in the open at night for smoking away from the disapproving adults, three of them were gunned down by the Indian army all on a sudden. Later army admitted its mistake and wanted to compensate, though there was enough effort to suppress this news. India is also experiencing zero tolerance in counter-terrorism, especially after the militant attack on its parliament on December, 2001. They have even created a special law, POTA , which is capable of detaining anyone under the slightest suspicion on any ground of terrorism, that would later arrest 131 Muslims for the Godhra carnage of Hindus in 2002, who later retaliated with the killings of 2000 Muslims throughout the Gujrat state, were mostly able to slip past this law. China: Charged for crimes of terror and incitement to separatism, the popular religious leader Tenzin Delek Rinpoche was arrested in Sichuan on a night in December 2002 and sentenced to death. He was linked to the series of bombings. Same fate met his co-defendant Lobsang Dhondup, even quicker as he was executed. Now the open secret was that the authorities were up against his activities all the time, as he was a known supporter of the Dalai Lama. Egypt: This country has a track record of arresting hundreds of people either for their proximity to the Muslims, or for possessing suspicious literature. In a known case, 94 such victims, allegedly belonging to an Islamic Group though none heard about its name), were arrested in May, 2001. It was before the September 11 attack and after the attack, they were charged additionally for plotting to kill the government officials! The hapless victims belong to almost all rank and file – Doctors, engineers, professors, to name a few. They were dragged into the military courts whose norms, understandably conform to the trial standards set internationally. Accordingly, 51 were convicted! Georgia: Armed by the US support Georgian authorities have targeted the Chechens at Pankisi Gorge, a place which Russia also labelled as a haven for the terrorists. Here the governmental approach to the human rights violations is indicative of non-caring, as it is echoed by the words of its President Eduard Shevarnadze, who, right after extraditing five Chechens to Russia (October 5, 2002) without holding any court, said, International human rights commitments might become pale in comparison with the importance of the anti-terrorist campaign

Tourism is largest industries in uk

Tourism is largest industries in uk 1. Introduction Tourism is one of the largest industries in the UK. In accordance with VisitBritain (2009a) which is Britains national tourism agency, the economic contribution of tourism was worth  £114.4 billion to the UK economy in 2009 which is equivalent to 8.2 % of UK GDP. On the other hand, VisitBritain (2009a) also comments that, â€Å"The 31.9 million overseas visitors who came in 2008 spent  £16.3 billion in the UK, the figures represent a 2.7% decline in volume and 2.3% increase in value compared with 2007†. Apparently, there are some opportunities and challenges for a new comer in this industry. Therefore, if the company do not has effective scenarios to manage the uncertainty issues in future, the company will in danger, even can not survive. By research secondary data, and some analysis methods namely PSET and Impact/Uncertainty Model, this essay tries to seek the effective scenarios for AirFreedom Travel Agent which is first venture in British inbound tourism. Moreover, thi s essay will beginning with PEST analysis in order to examining the external factors. Secondly, Impact/Uncertainty model will undertake for finding the most important issues. Then, Scenarios will design for AirFreedom Travel. Lastly, the essay is going to analyse the impact of those scenario on the organisation. AirFreedom Travel Agent is a company first involved in British inbound tourism market, which provide variable services related to tourism, such as ticket booking and hotel reservation. OECD (2001) indicates that â€Å"inbound tourism is the tourism of non-resident visitors within economy territory of the country of reference.† The 31.9 million overseas visitors who came in 2008 spent  £16.3 billion in the U.K. (VisitBritain, 2009a). Moreover, according to a study undertaken by Deloitte (2008), the tourism sector created more than 2.75 million jobs, and the number of direct industry employment was 1.32 million. Unfortunately, both number of inbound visits and inbound visitor spending suffered from decline during the period from October, 2008 to September, 2009 by 9.2% and 0.7% respectively (VisitBritain, 2009b). The importances of U.K inbound tourism is not only the contribution to economy but also benefits other industry, namely retail industry and transportation. 2. Environmental Analysis (PEST) PEST Analysis stands for Political, Economic, Social and Technological Analysis, and it is a framework of macro-environmental factors for strategic factors. However, the company is involved in tourism and environmental issues are vital important for tourism. So this essay will examine those factors from five segments and appendix 9.1 shows the factors will assessed. 2.1 Political Political environment of U.K. is quite stable. It has positive impact on potential customers. U.K.s transportation infrastructure is both effective and efficient; London Heathrow Airport for example is the airport which the most international passengers landed in 2007 (ACI, 2007) and government plan to expand this airport for more landing capacity. The red double-decker bus is also a symbol of London. In addition, Border policy is another factor, entry fee is the direct result of it. According to UKBA (2008), â€Å"To encourage even more tourist a new shorter three-month group visa is being proposed at a possible reduced cost of  £44†. Apparently, the new visa fee policy is a positive factor. Due to growing awareness of the green issues, U.K. Government is planning to declare some policies to protect environment. For instance, on one hand, the main road fuel duty rate in the U.K. was  £0.5035 per litre in from 1 October, 2007 (OPSI, 2008). However, the latest increase to  £0.5619 per litre from 1 September, 2009 (HMRC, 2009). As a result, tourists will pay more for the transportation system in U.K. On the other hand, VAT on the airline ticket is also adds cost to travelling, namely Member states of E.U have a minimum standard rate of VAT of 15% (EU, 2006). Adversely, terrorism is always a significant negative factor influence on tourism. 52 people died in 7/7 London tube and bus bombings (BBC, 2008) and Shooting of Jean Charles de Menezes (Guardian, 2009) are two setbacks for British tourism which were happened in 7 July 2005 and 22 July 2005 respectively. 2.2 Economic Most countries of the world suffered from recession by Credit Crisis, except some nations namely China. Baily and Elliott (2009) comment that the GDP at annual rates for the first quarter of 2009 declined 14.4% for Germany, 15.2% for Japan, 7.4% for the U.K., 9.8% for the Euro area and 21.5% for Mexico. Recession resulted in less people travelling because of purchasing power is decreasing. Exchange rate of pound to foreign currency is not strong recently, so foreign traveller can spend less money than before for travelling U.K. For example, one Euro was equal to 0.68675 British Pounds in 21 November, 2005 (ECB, 2009) and one Euro was equal to 0.89915 British Pounds in 20 November, 2009 (ECB, 2009). Inflation is arising in the level of price of goods and services in an economy in a period time. For example, the inflation rate of U.K. year over year was 1.5455% which compared to 1.0879% for the pervious month (RI, 2009). It means you need to pay more money for the same commodity than last month, and it leads to increasing cost for travelling U.K. Seasonality is another issue need discussion because of holidays is the busiest time for tourism market. It also is a problem for this industry, after the peak season tourism companies do not have many deals. According to Visitbritain (2009c), the number of U.K. inbound tourists in 2008 was approximately 7.20million, 8.41million, 9.36million and 6.93million by quarter. The percentage of spending of travellers who visit U.K. was 19% and 32% in January-March and July-September in 2008 respectively. 2.3 Social As a result of the increasing concerned on environmental issues on tourism linked to such as carbon footprint. People who focus on the green issues will refuse to travel in order to reduce the CO2 emission. Spread of disease is vitally important for a countrys inbound tourism. People do not want to travel to places which spread serious disease such as SARS. In accordance with NHS (2009), ‘There were an estimated 53,000 new infections in the past week, down from 64,000 the week before. It is a negative symbol for U.K. inbounds tourism industry. Safe nations are more attractive than insecurity. Travellers do not want to be involved in crime during their journey. Home office (2009) points out U.K. experienced a 45% down of all BCS crime from 1995 to 2008/09 which is favourable. On the other hand, social event is another positive factor for tourism, such as FIFA World Cup. The examples in Britain are the activities of Royal Family and 2002 Commonwealth Games in Manchester. For example, Kuala Lumpur in Malaysia host the 1998 commonwealth games, and about 60,000 tourists visited Kuala Lumpur in 1988 (FCO, 2009). 2.4 Technological On-line booking is a method booking ticket of plane or other type transportation which is the result from rapid development of technology. It saves time and money of both companies and consumers. Furthermore, hospitality network system is another example for tourism industry. It is useful to the travelling agencies provide package service including flight ticket and hotel booking. Moreover, the technology development is also affecting the manufacture. Aircraft become more efficient, for instance new aircraft are 70% more fuel efficient than 40 years ago and 20% better than 10 years ago (IATA, 2009). It is not only saves the cost of aircraft operators but also reduces CO2 emissions. The efficient airplane resulted in lower price of ticket and lower air pollution. It attracts more tourists which is including people who are concern on green issues. 2.5 Environmental In the first place, the average total annual sunshine from 1971 to 2000 in U.K. was only 1354.9 hours (Met Office, n.d.). Secondly, the high latitude and close to a large ocean of the west caused U.K. experiences strong winds. After that, the average days of rainfall≠¥1mm were 154.4 days during 1971 to 2000 (Met Office, n.d.). Lastly, U.K. some times suffered from flood which is negative factor to tourism (Environment Agency, 2009). Graceful environment of the travel destinations is attractive. Environment of U.K. is pretty clean. According to EEA (2009), the measurement stations of air quality of U.K are slight. 3. Impact/Uncertainty Model Impact/Uncertainty model is an effective tool for examining the factors which are impact on British tourism. The chart below is the Impact/Uncertainty model for U.K. inbounds tourism. Terrorism always has negative impact on the destinations, especially, tourism. People travel to other countries in holidays for fun, and they do not the trip make their life in danger. For instance, the al-Gamaa al-Islamiyas attack happened in Eygpt resulted in 62 deaths, and 58 of which were overseas tourists (Essner, 2003). Essner (2003) is also cites that international tourists avoided came to Egypt owing to 13% decline in arrivals. On the other hand, it is difficult to predict. Meanwhile, exchange rate is direct related to the purchasing power of overseas tourists. Moreover, it is unpredictable because of the exchange rate fluctuates everyday. For example, recently, GBP is weak for exchange to Euro. It is a positive factor for attracting the tourists to U.K. from countries which use Euro. Another unpredictable factor is spread diseases, it influences not only the border policy which is resulted in more difficult to obtain visa but also the security of the destination. Additionally, people do not want go to the place which is possible infected diseases. Overseas travellers come to U.K. by several transportation methods, namely, aircraft, train and ship. All those transportation methods use fuel as energy. Therefore, the price of fuel is directly related to the cost of trip. Purchasing power of overseas travellers is another factor impacts on the British inbound tourism. Many factors have negative impact on purchasing power, such as recession, inflation and financial crisis. Extreme weather is not usually happened in U.K and the advanced weather forecast system helps government predict it. It is also resulted in the seasonality of British inbound tourists number. However, it still a negative factor to tourism, namely winds of up to 100mph have hit parts of the UK which was caused damage of property (BBC, 2009). Social events hold by Britain is also attracts tourists to travelling U.K. In future, 2012 London Olympic Games is a brilliant opportunity to encourage U.K. inbounds tourism. Most of the social events are applied by government, so the level of uncertainty is low, but high impact on tourism. For instance, in the last quarter of 1999, international visitor arrivals Australia increased by 15 per cent compared to the same time in 1999 (ATC, 2001). Environment pollution is not in the high impact and high uncertainty quadrant. Although environment is essential of tourism, and tourists put pressure on the area, namely overusing water resources in hotels and increasing plastic pollution. Consequently, new environmental legislations will regulate the market, but the impact and uncertainty level are low. 4. Scenario Planning There are four scenarios below designed for AirFreedom based on the findings of Impact/Uncertainty model above. Appendix 9.2 shows the developing of the four scenarios. The four scenarios will describe below. Scenario A: Crusades, it arises in the situation which U.K. suffers from terrorism and GBP is weak to other currency. It will leads to the demand of U.K. inbound tourism decrease in long-term and government will restrict overseas tourist enter to certain places. On the other hand, the infrastructure and environment will damage by terrorism. However, the travelling cost will reduce, and it will attract customers who take advantage of price. Scenario B: Pandoras Box happens when U.K. with terrorism and GBP is strong to other currency. It resulted in demand of U.K. inbound tourism dropping sharply in long-term and significant financial losses. Some problem namely rising unemployment rate and crime rate will increase. On the other hand, the government will declare entry regulation owing to terrorism. The situation of Scenario C: Heavenly Love is similar to the present which U.K. inbound tourism is a â€Å"sunset industry† without terrorism and GBP is weak to other currency. Due to the circumstance, the travelling cost will decline and U.K. government will encourage inbound tourism for example, overseas tourists easy to obtain entry clearance. Scenario D: Seraphim occurring when GBP is strong to other currency and without terrorism. As a result, the demand of U.K. inbound travel reduce in short-term due to the costly tourism spending. Instead, overseas travellers will go to alternative destinations and possibly U.K. government will encourage this industry by entry policy. 5. Analysis AirFreedom as a new player in British inbound market, those scenarios are vitally important for the company, because of the trend of British tourism is directly related to not only the external competition but also the internal operation of AirFreedom. The table in appendix 9.4 shows the implications of each scenario on the company. Crusades: the market share will rapidly decrease in long-term and the company need to afford extra expense to hire security staff. On the other hand, AirFreedom will focus on the tourists who take advantage of price under this circumstance by penetration pricing strategy. Moreover, the company should consider about reduce the price of service by cooperation. Pandoras Box: the U.K. inbound tourism market will suffer significant decline, and the company need to reduce cost by downsizing. Then, company need also hire security staff. Furthermore, the company should consider venture the U.K. outbound tourism service market. Heavenly Love: U.K. inbound tourism will as a â€Å"sunset industry† resulted in potential growth in market share of AirFreedom. The company however should focus on the competitive market with market-oriented pricing strategy and hire more staff for expanding. Seraphim: the market share will stagnate or slight decline and people with strong purchasing power will become the main potential customers. In addition, The company need to dismiss some staff for reduce cost and it should also consider enter the U.K. domestic tourism service. The price strategy is also market-oriented pricing. 6. Adopt Strategy In according to Mckinsey (2001), 86% of the biggest business winners followed market-shaping strategies between 1985 1995. However, AirFreedom as a new comer, the company is not powerful enough to influence or determine the structure of U.K. inbound industry. Therefore, AirFreedom should to follow Adopt strategy which is the company follow the existing structure and then developing with speed in order to capture opportunities in future. For instance, AirFreedom could launch â€Å"Olympic-Travel Package† for expanding which contains the air ticket, two weeks hotel and tickets of several Olympic Games during the 2012 London Olympic Games. 7. Conclusions In conclusion this essay has argued that the future developments in British inbound tourism for AirFreedom which is first venture in the industry by several methods, namely PSET analysis and scenario. The question posed at the outset was to evaluate and discuss the future development trend of British tourism. It has been seen that the two most impactful and uncertainly issues for the industry are terrorism and spread of serious diseases. One can therefore conclude from the proceeding discussion that the scenarios influence not only the profitability of the company but also the operation strategies. More primary is required for this topic in further research. How much 2012 London Olympic Games will impact on the development in U.K. inbounds tourism under global recession is a key question still not solved. Given the current economic climate, AirFreedom should face both challenges and opportunities in this industry.

“Let Teenagers Try Adulthood” Essay -- Article Review

We all remember the day of the Littleton high school shooting also referred as the Columbine High School Massacre. When the flashing new lines of (CNN News, 1999) stated that 25 people were killed at the High School by two heavily armed male students that also took their own lives; it was shocking and very disturbing news to learn that something so horrible caused this students to kill their own peers. What was the reason that drove these students to kill? Was the students bullying these boys, did they belong in the reject circle, the outcast’s of the high school, were they the weirdo’s because they loved to learn; while everyone else was focused on their looks and the next football game. Maybe, and this is the very point that Leon Botstein states in his article â€Å"Let Teenagers Try Adulthood† for the New York Times which was written after the Littleton shootings. Botstein article â€Å"Let teenagers Try Adulthood† purpose that the American high school is obsolete and should be abolished. He states that puberty and education don’t mix, because their bodies are going through changes that can be embarrassing. The high schools are made up of cliques and the artificial intensity of a world defined by insiders and outsiders. (Botstein pg.20) The insiders hold control over the outsiders because of good looks, popularity, and sports power; the teacher and staff do nothing to stop them, the so called elite. When in fact the high school outsiders becomes the more successful and admired adults in society. Botstein, states that team sports of high school dominate more than student culture. He purpose that secondary education be rethought; elementary s... ...roblems at school and to top it all off their raging, uncontrollable hormones; it’s a ticking time bomb just waiting to happen inside of every teenager. In conclusion, Botstein arguments about abolishing high school; should really be considered and taken into action. Considering majority of high schools is a social playground not an educational institute. It is a serious waste of tax funds and waste extremely precious time which can never be regained. Unless parents, teachers and the country start seeing that these problems with shootings and gangs in high school are all due to the fact of the most basic concept every teen know about â€Å"everyone for their selves, if you can’t play with the big dogs than get off the porch.† With that stated we seriously need to change our the school system for everyone benefit.

Caught in the Net (the Internet, that is) :: Personal Narrative, essay about myself

"Hello. My name is Kim. I'm an online-aholic." There. I've said it. I guess I've been addicted for quite some time now, but I have just begun to realize it. My first interaction with the "Net" began when I was only 15 years old. My dad was the computer coordinator at our school, so he wanted to try Internet access at home before installing it at school. We became America Online members in 1993. None of my friends had e-mail back then. My relationship with e-mail started like a Romeo/Juliet conspiracy. I experimented with the Net on the sly at night when the rest of my family was sleeping. That's when I first created my own screen name. Although I was too young to drive, the locked doors of adolescence were suddenly flung open before me. I could be social in the evening rather than hang out with my family-the typical family that every adolescent wants to escape from. Hanging out in chat rooms became a nightly ritual. I quickly found friends who would meet me there, give advice for my adolescent problems, and discuss things such as dating, theater, religion, morals, and entertainment. I began to form emotional attachments with these new friends. In fact, I maintained two online relationships for over two years. Raul is a Hispanic teenager living in one of the roughest cities in our nation, Compton, California-the filming location of the 1991 movie Boyz 'N the Hood. I met Raul in a chat room one night. He sent me an instant message in the middle of a discussion about religion and asked what I believed. My subsequent chats with Raul seemed to have an impact on him and helped me to grow in my own faith. I occasionally took Raul's questions to my preacher or Bible teacher when I needed further explanation. For Raul's 18th birthday, I sent him a Bible that I bought with my paper-route earnings. Raul and I wrote each other for two years, and then Raul had to sell his computer. I haven't heard from him since. Brian is a middle-aged high-school theater teacher in Bowie, Maryland. He answered one of my message board posts about an upcoming audition for our school's performance of The Sound of Music. I was 17 years old at the time and greatly desired a part in the musical. Brian had expert advice for how to nail the audition, and as a result I was cast in the role of Maria. Caught in the Net (the Internet, that is) :: Personal Narrative, essay about myself "Hello. My name is Kim. I'm an online-aholic." There. I've said it. I guess I've been addicted for quite some time now, but I have just begun to realize it. My first interaction with the "Net" began when I was only 15 years old. My dad was the computer coordinator at our school, so he wanted to try Internet access at home before installing it at school. We became America Online members in 1993. None of my friends had e-mail back then. My relationship with e-mail started like a Romeo/Juliet conspiracy. I experimented with the Net on the sly at night when the rest of my family was sleeping. That's when I first created my own screen name. Although I was too young to drive, the locked doors of adolescence were suddenly flung open before me. I could be social in the evening rather than hang out with my family-the typical family that every adolescent wants to escape from. Hanging out in chat rooms became a nightly ritual. I quickly found friends who would meet me there, give advice for my adolescent problems, and discuss things such as dating, theater, religion, morals, and entertainment. I began to form emotional attachments with these new friends. In fact, I maintained two online relationships for over two years. Raul is a Hispanic teenager living in one of the roughest cities in our nation, Compton, California-the filming location of the 1991 movie Boyz 'N the Hood. I met Raul in a chat room one night. He sent me an instant message in the middle of a discussion about religion and asked what I believed. My subsequent chats with Raul seemed to have an impact on him and helped me to grow in my own faith. I occasionally took Raul's questions to my preacher or Bible teacher when I needed further explanation. For Raul's 18th birthday, I sent him a Bible that I bought with my paper-route earnings. Raul and I wrote each other for two years, and then Raul had to sell his computer. I haven't heard from him since. Brian is a middle-aged high-school theater teacher in Bowie, Maryland. He answered one of my message board posts about an upcoming audition for our school's performance of The Sound of Music. I was 17 years old at the time and greatly desired a part in the musical. Brian had expert advice for how to nail the audition, and as a result I was cast in the role of Maria.

Essay on Morality in Dante’s Inferno, Hamlet, The Trial, and Joyce’s Th

Changing Morality in Dante’s Inferno, Hamlet, The Trial, and Joyce’s The Dead  Ã‚        Ã‚  Ã‚   Everyone remembers the nasty villains that terrorize the happy people in fairy tales. Indeed, many of these fairy tales are defined by their clearly defined good and bad archetypes, using clichà ©d physical stereotypes. What is noteworthy is that these fairy tales are predominately either old themselves or based on stories of antiquity. Modern stories and epics do not offer these clear definitions; they force the reader to continually redefine the definitions of morality to the hero that is not fully good and the villain that is not so despicable. From Dante’s Inferno, through the winding mental visions in Shakespeare’s Hamlet, spiraling through the labyrinth in Kafka’s The Trial, and culminating in Joyce’s abstract realization of morality in â€Å"The Dead,† authors grapple with this development. In the literary progression to the modern world, the increasing abstraction of evil from its classic archetype to a foreign, supernatural en tity without bounds or cure is strongly suggestive of the pugnacious assault on individualism in the face of literature’s dualistic, thematically oligopolistic heritage. In analyzing this gradient of morality, it is useful first to examine a work from early literature whose strong purity of morality is unwavering; for the purposes of this discussion, Dante’s Inferno provides this model. It is fairly straightforward to discover Dante’s dualistic construction of morality in his winding caverns of Hell; each stern, finite circle of Hell is associated with a clear sin that is both definable and directly punishable. As Dante moves downwards in this moral machination, he notes that Like lies with like in every h... ...akespearean Criticism. Ed. Laurie Lanzen Harris. Vol. 1. Detroit: Gale Research Company, 1984. 234-7. Fort, Keith. â€Å"The Function of Style in Franz Kafka’s ‘The Trial’.† Sewanee Review 72 (1964): 643-51. Rpt. in Twentieth-Century Literary Criticism. Ed. Dennis Poupard and Paula Kepos. Vol. 29. Detroit: Gale Research Company, 1988. 198-200. Joyce, James. Dubliners. Ed. Robert Scholes. New York, Penguin/Viking, 1996.    Kafka, Franz. The Trial. Trans. Willa and Edwin Muir. New York: Schocken Books, 1992.    Ruskin, John. â€Å"Grotesque Renaissance.† The Stones of Venice: The Fall. 1853. New York: Garland Publishing, 1979. 112-65. Rpt. in Classical and Medieval Literature Criticism. Ed. Jelena O. Krstovic. Vol. 2. Detroit: Gale Research Company, 1989. 21-2. Shakespeare, William. Hamlet. Ed. T. J. B. Spencer. New York: Penguin, 1996.         

The Basseri of Iran: the Tent People

The Basseri are pastoral nomads that live in Iran and migrate along steppes and mountains throughout the year. The groups they live in are typically divided by independent households referred to as tents. They have a very deliberate political structure and are well organized. Their leaders have to lead somewhat for the people because if the common Basseri do not agree or believe in the chief then they will take their herd to an alternative chief. The Basseri of Iran are a very traditional and focused community, the following pages should give you a small glimpse into their daily lives, their beliefs values and culture. The Basseri culture is made up of individual households which are referred to as tents. Each tent has independent ownership of the property in the tent unit and the livestock. The man is the head of his own tent. For ease they will combine multiple tents and herds the animals together. The Basseri break camp and move completely every three to four days. This is not uncommon to them, it’s their way of life. The women and children typically break down camp and move to the new location and set camp back up while the men herd the animals. Headmen are leaders of a camp that are recognized by the Basseri chief. There can also be what is called a White Beard, which is an informal leader that represents the camp if there is not a Headmen in the camp. These leaders represent each camp in political and administrative ways. Headmen can communicate much more freely with the Basseri chief than a common tribe member. The chief does not give them authority though. (Johnson, 1996) The Basseri chief is over a large centralized political system. He has extreme authority over all the members of the Basseri tribe. The chief is often own as the Khan. The Khan can give orders to anyone in the tribe and they must obey. This is called the omnipotent Khan. The chief status is shown by his urban villas or larger tents. All the members of the tribe acknowledge his authority and treat his immediate family almost as royalty as well. The Basseri faith is Shia Muslims. However, they do not follow the customs and rituals as the other Islamic followers. Their customers and rituals are based more on the life cycles and not religion. They do rituals and celebrate births, death, coming of age, etc. The fast of Ramadan and the feast of Moharram, which are of central importance to the surrounding Muslims, are observed only by a few Basseri. (Johnson, 1996)