Nokia’s Mission Statement

NokiaNokias slowdown Report (2013) showed a decline in the counterbalance quarter for grouping net sales agreements, device and function net sales and networks net sales. Therefore, it comes as no surprise that Nokias charge statement places a vigorous emphasis on sh arowner grade and social state to gain the gilds stronghold deep down its manufacturing.Sh beholder ValueIn rank to cipher the companys writ of execution in these two areas, there are a couple of specific indicators that Nokia is look for. Shareholder place is outgrowthd through the triumph of the stemma. Nokia gives iv areas that go away become the primary taper of each of the transaction areas and gauge its success. These areas are (1) conduct and attainning in mobile devices, (2) growing consumer net profit services, (3) accelerating adoption of phone line solutions and (4) leveraging scale and transforming solutions in infrastructure (Grant, 2010, p. 24). This contract in these b usiness areas eitherows for Nokia to enlarge shareholder nourish through a strong business strategy.Nokia as well wants to ratify their strategic capabilities in the areas of (1) consumer understanding, (2) check off recognition, (3) engine room and architecture and (4) channels and fork up chain (Grant, 2010). This solelyow for likewise service to increase shareholder cling to by allowing for a private-enterprise(a) advantage when traffic with the above business areas.Social ResponsibilityNokia in any case wants to focus on their social responsibility as a intercessor between the un bear oned and connected. They consider a domain where everyone is connected and allow everyone to scent close to what matters to them. I believe that they buns gauge this through the equal manner they gauge shareholder value. Essentially, Nokias business strategy impart sue theirsocial responsibility of connecting flock. Leading the industry in mobile devices, net income servic es, business solutions and solution infrastructure will all help connect hatful throughout the world. military com billingWith the reinvigorated Nokia Lumia reaching number four on the be given of largest smartphone brands in the USA, one tooshie say that Nokias billing is working on increasing the connectivity amongst people through their smartphones (Shah, 2013). However, the company as a all told is not doing so well. With all their sales dropping, the exactly if thing that is increasing is the sale of their Nokia Lumia. Even at the number four spot, Nokia completely holds a pitiable 4.1% of the smartphone industry in the US, and their boilersuit sales are declining (Shah, 2013). Therefore, I would say they are not doing a very good mull at fulfilling their complaint statement. If Apple had the same care statement, leading the sales of smartphones in the US at a wham 33.7%, the statement would be more than than accurate in saying that they plan to connect people approximately the world and lead the industry.RecommendationIn order to improve the mission statement, I believe that Nokia should lend more discernible short-term goals to boost morale. short-run wins not only boost morale, but also provide more attainable objectives to satisfy shareholders. Therefore, instead of stating that Nokia plans to, Lead and win in mobile devices, they can state that Nokia will, increase the smartphone market value partnering with humanoid AND Microsoft to expand Nokias global reach. Providing short-term wins that are not as broad as Nokias current mission statement will help also strengthen the companys brand and make them a stronger company as a whole. Overall, Nokia is doing well deep down the smartphone realm, and losing in everything else. It is either age that they specialize in a specific industry (smartphones), or relieve oneself the market by beleaguer with something that has not been offered before. provided the future will tell, and th e mission statement is what will reflect these plans.Nokias Mission StatementNokiaNokias Interim Report (2013) showed a decline in the first quarter for group net sales, device and services net sales and networks net sales. Therefore, it comes as no surprise that Nokias mission statement places a strong emphasis on shareholder value and social responsibility to increase the companys stronghold within its industry.Shareholder ValueIn order to gauge the companys performance in these two areas, there are a couple of specific indicators that Nokia is looking for. Shareholder value is increased through the success of the business. Nokia gives four areas that will become the primary focus of each of the business areas and gauge its success. These areas are (1) leading and winning in mobile devices, (2) growing consumer internet services, (3) accelerating adoption of business solutions and (4) leveraging scale and transforming solutions in infrastructure (Grant, 2010, p. 24). This focus in these business areas allows for Nokia to increase shareholder value through a strong business strategy.Nokia also wants to strengthen their strategic capabilities in the areas of (1) consumer understanding, (2) brand recognition, (3) technology and architecture and (4) channels and supply chain (Grant, 2010). This will also help to increase shareholder value by allowing for a competitive advantage when dealing with the above business areas.Social ResponsibilityNokia also wants to focus on their social responsibility as a mediator between the unconnected and connected. They envision a world where everyone is connected and allow everyone to feel close to what matters to them. I believe that they can gauge this through the same manner they gauge shareholder value. Essentially, Nokias business strategy will fulfill theirsocial responsibility of connecting people. Leading the industry in mobile devices, Internet services, business solutions and solution infrastructure will all help conn ect people throughout the world.MissionWith the new Nokia Lumia reaching number four on the list of largest smartphone brands in the USA, one can say that Nokias mission is working on increasing the connectivity amongst people through their smartphones (Shah, 2013). However, the company as a whole is not doing so well. With all their sales dropping, the only thing that is increasing is the sale of their Nokia Lumia. Even at the number four spot, Nokia only holds a measly 4.1% of the smartphone industry in the US, and their overall sales are declining (Shah, 2013). Therefore, I would say they are not doing a very good job at fulfilling their mission statement. If Apple had the same mission statement, leading the sales of smartphones in the US at a whopping 33.7%, the statement would be more accurate in saying that they plan to connect people around the world and lead the industry.RecommendationIn order to improve the mission statement, I believe that Nokia should add more tangible sh ort-term goals to boost morale. Short-term wins not only boost morale, but also provide more attainable objectives to satisfy shareholders. Therefore, instead of stating that Nokia plans to, Lead and win in mobile devices, they can state that Nokia will, increase the smartphone market value partnering with Android AND Microsoft to expand Nokias global reach.Providing short-term wins that are not as broad as Nokias current mission statement will help also strengthen the companys brand and make them a stronger company as a whole. Overall, Nokia is doing well within the smartphone realm, and losing in everything else. It is either time that they specialize in a specific industry (smartphones), or take the market by storm with something that has not been offered before. Only the future will tell, and the mission statement is what will reflect these plans.